Description

This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets?

Current and Emerging Issues in the Audiovisual Industry

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Hardback by Mercedes Medina , Mónica Herrero

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This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market... Read more

    Publisher: ISTE Ltd and John Wiley & Sons Inc
    Publication Date: 03/03/2017
    ISBN13: 9781848219779, 978-1848219779
    ISBN10: 1848219776

    Number of Pages: 176

    Non Fiction , Business, Finance & Law

    Description

    This book focuses on the challenges of competition in television broadcasting markets. How is the evolution from a two-sided market to platform economics reshaping competition in television broadcasting? How are new market dynamics changing competition for content creation and acquisition and the revenue streams? Will content remain king? Or will new competitive dynamics undermine the sustainable creation of high quality content, especially in small media markets?

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