New content on increasingly relevant topics including sustainability, climate change, the threat of de-globaliza
Trade Review
'As they have done throughout their careers, Hilary du Cros and Bob McKercher once again help us think more clearly about cultural tourism. This well-written book provides coverage of a number of important issues in the field, captures its complexities and speaks to a broad audience of policymakers, administrators, students and teachers, who will find much to stimulate their thinking in this book.'
Dr. Vicky Katsoni, President of the International Association of Cultural and Digital Tourism (IACuDiT), Assoc. Professor, University of West Attica, Greece
‘Cultural Tourism is essential reading for those involved in tourism and cultural heritage management, providing important new insights on visitor management, how to produce successful tourism products and how to evaluate products with the potential to deliver quality experiences.’
Prof. Claire Smith, Flinders University, South Australia
Table of Contents
Part A Setting the context. 1 Introduction: defining cultural tourism. 2. Challenges in achieving sustainable cultural tourism. 3. Issues, benefits, risks and costs. Part B Cultural Assets. 4. Cultural heritage management principles and practice (with special reference to World Heritage). 5. Tangible Cultural Heritage. 6. Intangible cultural heritage and creative arts. Part C Tourism, the tourist and stakeholders. 7. How tourism works. 8. The cultural tourism market: a cultural tourism typology. 9. Tourism attraction system, markers and gatekeepers. Part D Products. 10. Cultural tourism products. 11. Assessing product potential. 12. Market Appeal/Robusticity Matrix: a site specific auditing tool. Part E Operationalization. 13. Framework for understanding what is necessary for a successful attraction. 14. Applying planning and management frameworks. 15. Experience creation. Epilogue.
