Description

Book Synopsis
What kinds of foreign television programs are broadcast in China? What types of cultural differences exist in the minds of Chinese television viewers? To what extent can they perceive and accept these differences? The author developed a three-stage empirical approach to examine these questions in five sample cities in China. First, the television schedules of 37 television channels were analyzed in order to determine the type, cultural modification, and export country of foreign programs. Second, based on 36 audience interviews 42 cultural dimensions were explored and summarized in a catalogue. Third, a survey was conducted among 450 viewers, which examined their perception and acceptance of cultural difference. Five viewer types were developed through cluster analysis. The impact of influential factors was examined.

Table of Contents
Contents: Cultural difference – Cultural barrier – Television – Television program – Foreign television program – Chinese television – China – Chinese culture – Audience – Television viewer – Empirical research – Intercultural adaptation – Perception – Acceptance – Genre – Cultural proximity – Interview – Survey.

Cultural Difference in Television Programs:

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    A Hardback by Zhuo Feng

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      Book details

      Publisher Peter Lang AG
      Published 26 September 2012
      ISBN-13 9783631638606
      978-3631638606
      ISBN-10 3631638604

      Description

      Book Synopsis
      What kinds of foreign television programs are broadcast in China? What types of cultural differences exist in the minds of Chinese television viewers? To what extent can they perceive and accept these differences? The author developed a three-stage empirical approach to examine these questions in five sample cities in China. First, the television schedules of 37 television channels were analyzed in order to determine the type, cultural modification, and export country of foreign programs. Second, based on 36 audience interviews 42 cultural dimensions were explored and summarized in a catalogue. Third, a survey was conducted among 450 viewers, which examined their perception and acceptance of cultural difference. Five viewer types were developed through cluster analysis. The impact of influential factors was examined.

      Table of Contents
      Contents: Cultural difference – Cultural barrier – Television – Television program – Foreign television program – Chinese television – China – Chinese culture – Audience – Television viewer – Empirical research – Intercultural adaptation – Perception – Acceptance – Genre – Cultural proximity – Interview – Survey.

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