Description
Book SynopsisExamines the stories that corporations tell about themselves - and explores the powerful influence of corporations in the transformation of cultural and social life.
Trade Review"Corporations and their CEOs are in the position of Scheherazade. As long as they have a story to tell that is at least captivating enough they can keep themselves alive for one more day. But there is increasing demand that these narratives be reliable and have some mimetic accuracy. Within the complex web of social, political and economic relationships that constitute 'the world of business,' some stories are getting harder to sell." -from the introduction
Table of ContentsContents
Acknowledgments
Introduction: Toward a Critical Corporate Studies \ Purnima Bose and Laura E. Lyons
1. General Electric, Corporate Personhood, and the Emergence of the Professional Manager \ Purnima Bose
2. Dole, Hawai'i, and the Question of Land under Globalization \ Laura E. Lyons
3. "To Build a Better World": Bechtel, a Family Company \ Heather Zwicker
4. Diamonds, IDBism, and De Beers \ Barbara Harlow
5. Necessity and Desire: Water and Coca-Cola in India \ S. Shankar
6. Mind Your Own Business: Cisco Systems in the Power/Knowledge Network \ John Zuern
Afterword \ Christopher Newfield
Contributors
Index
