Description
Book SynopsisThe easy way to get started in crowdfund investing Crowdfund investing (CFI) is going to be the next big thing on Wall Street. U.S. investment banks, brokerage houses, and law firms are gearing up for the creation and regulation of new financial products that will be available to the general public starting in early 2013.
Table of ContentsIntroduction 1
Part I: Tapping the Potential of Crowdfund Investing 7
Chapter 1: The Crowd’s in Your Corner: Funding or Investing in a Business 9
Chapter 2: Tracing the Origins of Crowdfund Investing 23
Chapter 3: Raising Capital for Your Startup or Small Business with Crowdfund Investing 41
Chapter 4: Becoming Part of the Crowd: Investing with Caution 67
Part II: Planning Your Crowdfund Investing Campaign 83
Chapter 5: Defining Your Goals and Financial Needs 85
Chapter 6: Focusing on Your People: Building Your Crowd and Your Team 109
Chapter 7: Picking a Powerful Crowdfund Investing Platform 127
Chapter 8: Networking Your Way to Successful Funding 141
Part III: Managing Your Crowdfund Investing Campaign 155
Chapter 9: Making Your Pitch 157
Chapter 10: Troubleshooting Campaign Problems 177
Chapter 11: Moving Forward When You Reach Your Funding Target 191
Part IV: Running Your Business with Your Investors in Mind 207
Chapter 12: Communicating with Your Investors 209
Chapter 13: Crowd Mentality: Staying Afloat in the Face of Investor Revolt 219
Chapter 14: Knowing Your Options If Your Plans Go Astray 231
Part V: Becoming a Crowdfund Investor 243
Chapter 15: Evaluating Crowdfund Investing Opportunities 245
Chapter 16: Committing Your Capital 259
Chapter 17: Adding Value: Playing the Right Role as an Investor 271
Chapter 18: Exiting a Crowdfund Investment 283
Part VI: The Part of Tens 293
Chapter 19: Ten Best Practices for a Crowdfund Investing Campaign 295
Chapter 20: Ten Reasons Every Country Should Consider Crowdfund Investing 301
Chapter 21: Ten Crowdfunding Cases 309
Chapter 22: Ten Stories That Inspire 315
Appendix: Resources 321
Index 325
