Description

The digital revolution is interwoven with the promise to empower the user. Yet, the rise of centralised, commercial platforms for crowdsourced work questions the validity of this narrative. In Crowd-Design, Florian Alexander Schmidt analyses the workings and the rhetoric of crowdsourced work platforms by comparing the way they address the masses today with historic notions of the crowd. The utopian concepts of early online collaboration are taken as a vantage point from which to view and critique current and, at times, dystopian applications of crowdsourced work. The study is focused on the crowdsourcing of design tasks, but these specific applications are used to examine the design of the more general mechanisms employed by the platform providers to motivate and control the crowds.

Crowd-Design is as much about the crowdsourcing of design as it is about the design of crowdsourcing.

Crowd Design: From Tools for Empowerment to Platform Capitalism

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Hardback by Florian Alexander Schmidt

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The digital revolution is interwoven with the promise to empower the user. Yet, the rise of centralised, commercial platforms for... Read more

    Publisher: Birkhauser
    Publication Date: 24/07/2017
    ISBN13: 9783035611984, 978-3035611984
    ISBN10: 303561198X

    Number of Pages: 256

    Non Fiction , Art & Photography

    Description

    The digital revolution is interwoven with the promise to empower the user. Yet, the rise of centralised, commercial platforms for crowdsourced work questions the validity of this narrative. In Crowd-Design, Florian Alexander Schmidt analyses the workings and the rhetoric of crowdsourced work platforms by comparing the way they address the masses today with historic notions of the crowd. The utopian concepts of early online collaboration are taken as a vantage point from which to view and critique current and, at times, dystopian applications of crowdsourced work. The study is focused on the crowdsourcing of design tasks, but these specific applications are used to examine the design of the more general mechanisms employed by the platform providers to motivate and control the crowds.

    Crowd-Design is as much about the crowdsourcing of design as it is about the design of crowdsourcing.

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