Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

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Paperback / softback by Geoffrey A. Moore Description:

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear... Read more

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Publisher: John Wiley and Sons Ltd
Publication Date: 01/08/1998
ISBN13: 9781841120638, 978-1841120638
ISBN10: 1841120634

Number of Pages: 240

Non Fiction , Business, Finance & Law