Description

Book Synopsis
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

Trade Review
"Crossing the Chasm sollte die Bibel sein für High-Tech Unternehmen auf der Suche nach Lösungsmöglichkeiten für ihre Marketing- und Vertriebsprobleme." Robert K. Weller, Senior Vice President, North American Business Group

Crossing the Chasm: Marketing and Selling

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    A Paperback / softback by Geoffrey A. Moore

    £16.20

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    RRP £18.00 – you save £1.80 (10%)

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      Book details

      Publisher Capstone Publishing Ltd
      Published 1 August 1998
      ISBN-13 9781841120638
      978-1841120638
      ISBN-10 1841120634
      Also in:
      Business, Finance & Law Sales and marketing Technology, Engineering & Agriculture Engineering: general

      Description

      Book Synopsis
      In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

      Trade Review
      "Crossing the Chasm sollte die Bibel sein für High-Tech Unternehmen auf der Suche nach Lösungsmöglichkeiten für ihre Marketing- und Vertriebsprobleme." Robert K. Weller, Senior Vice President, North American Business Group

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