Description

Book Synopsis
Designed to increase adults'' understanding of television and to develop their critical viewing skills, this text explores persuasion and presentation techniques, the programming policy of television stations, and potential effects of violence, sex, and commercials on the viewer. Also presents critical awareness exercises. The book does not advocate turning off the set, but, rather, encourages self-control.

Critical Viewing of Television

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    A Paperback by Ibrahim M. Hefzallah

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      Publisher: University Press of America
      Publication Date: 2/6/1987 12:00:00 AM
      ISBN13: 9780819161086, 978-0819161086
      ISBN10: 081916108X

      Description

      Book Synopsis
      Designed to increase adults'' understanding of television and to develop their critical viewing skills, this text explores persuasion and presentation techniques, the programming policy of television stations, and potential effects of violence, sex, and commercials on the viewer. Also presents critical awareness exercises. The book does not advocate turning off the set, but, rather, encourages self-control.

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