Description
Book SynopsisVisiting gardens may be the most popular tourism activity in the world today and visitor numbers throughout the world of gardens - both domestic and international - have come back to beyond pre-pandemic levels; balance sheets are looking healthier and positive.
The repercussions of the COVID pandemic and their effect on garden management and operation have changed the calculus or the way gardens must operate; in essence a new reality has come to pass since 2019.
Coupled with these effects, other existential influences have occurred that have caused gardens to evaluate their management and programmatic strategies along with the post-COVID adjustments. These have included but are not limited to global climate change, technological advances in the field of AI and computing, and social justice issues affecting how gardens hire, market, and involve themselves in the community in which they are located.
This latest book on garden tourism focuses on gardens as a resource that provides experiences to both locals and tourists, and addresses the latest needs of the garden tourism community by delivering:
a breadth of author expertise and experience across practising garden researchers
insight in to eight critical issues that confront gardens today
a manifesto on how to be a 'stand out' public garden
This invaluable text will be of interest to those studying tourism management and marketing as well as providing a vital resource for garden managers.
