Description

Book Synopsis

This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders. Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships. Covering all stages of crisis communication, from pre-crisis to post-crisis, stakeholder engagement is analysed through a series of case studies, with a particular focus on the role of social media. Scholars of corporate communications and business strategy will find this new book undoubtedly useful, and it will be of particular interest to those involved in crisis communication and management.



Table of Contents

1. Introduction.- 2. Stakeholder Approaches in Crisis Management.- 3. A Stakeholder Approach to Issues Management.- 4. A Stakeholder Approach to Risk Management.- 5. A Stakeholder Approach in Managing Reputation.- 6. A Stakeholder Approach to Inter-organisational Relationships.- 7. Stakeholder Communications During a Crisis.- 8. A Stakeholder Approach to Crisis Evaluation.

Crisis Communication: A Stakeholder Approach

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    A Hardback by Martin N. Ndlela

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      Book details

      Publisher Birkhauser Verlag AG
      Published 14 September 2018
      ISBN-13 9783319972558
      978-3319972558
      ISBN-10 3319972553

      Description

      Book Synopsis

      This timely book explores crises as an inevitable part of modern society, which causes ramifications not only for organisations, but also for a diverse range of stakeholders. Addressing the need for organisations to be guided by a stakeholder-oriented approach throughout all phases of the crisis communication process, the author draws upon various business disciplines and covers the management of issues, risk, reputation and relationships. Covering all stages of crisis communication, from pre-crisis to post-crisis, stakeholder engagement is analysed through a series of case studies, with a particular focus on the role of social media. Scholars of corporate communications and business strategy will find this new book undoubtedly useful, and it will be of particular interest to those involved in crisis communication and management.



      Table of Contents

      1. Introduction.- 2. Stakeholder Approaches in Crisis Management.- 3. A Stakeholder Approach to Issues Management.- 4. A Stakeholder Approach to Risk Management.- 5. A Stakeholder Approach in Managing Reputation.- 6. A Stakeholder Approach to Inter-organisational Relationships.- 7. Stakeholder Communications During a Crisis.- 8. A Stakeholder Approach to Crisis Evaluation.

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