Description
Book SynopsisAlthough many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to:
* Understand the creative preferences of organizations, departments, work groups, and individuals
* Identify and compare the different creativity profiles that describe specific purposes, practices, and people
* Produce the desired results by developing the right practices
* Blend creativity practices to meet the complex needs that characterize most work situations
o Develop required creative abilities in a team and in oneself
Trade Review“…the well presented ideas are relevant to us all…”(Professional Manager, January 2003)
Table of ContentsSeries Foreword xiii
Preface xv
1 The Creativity Map: Discovering Your Best Practices for Creativity at Work 1
2 Assessing Your Creativity Situation: Mapping Where You Are and Where You Need to Go 21
3 Imagine Practices: Breakthrough Creativity Through Jump-Starting and Forecasting 55
4 Invest Practices: Profitable Creativity Through Partnering and Portfolios 81
5 Improve Practices: Incremental Creativity Through Modular Design and Development and Process Improvement Systems 111
6 Incubate Practices: Sustainable Creativity Through Talent Scouting and Idea Spaces 139
7 Putting It Together: Guiding, Managing, and Integrating Creativity 167
Notes 195
Additional Resources and Readings 205
The Authors 213
Index 215
