Description

Book Synopsis


Trade Review
A slim but persuasive guide to innovative thinking. Publishers Weekly With this book, you too can learn how to be a spearhead of innovation. -- Steph Lippitt NY Creative Interns

Table of Contents
Part I: Creative Strategy from the Inside 1. From Mind to Method 2. Precedents 3. What's the Problem? 4. Where Do We Look? 5. Creative Combination 6. Resolution 7. Get Organized 8. Kinds of Innovation Part II: Creative Strategy from the Outside 9. Brainstorming 10. Top Ten 11. Creative 12. Strategy Part III: References Creative Strategy at a Glance Sources Acknowledgments Bibliography Index

Creative Strategy

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    A Hardback by William Duggan

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      Book details

      Publisher Columbia University Press
      Published 4 December 2012
      ISBN-13 9780231160520
      978-0231160520
      ISBN-10 0231160526

      Description

      Book Synopsis


      Trade Review
      A slim but persuasive guide to innovative thinking. Publishers Weekly With this book, you too can learn how to be a spearhead of innovation. -- Steph Lippitt NY Creative Interns

      Table of Contents
      Part I: Creative Strategy from the Inside 1. From Mind to Method 2. Precedents 3. What's the Problem? 4. Where Do We Look? 5. Creative Combination 6. Resolution 7. Get Organized 8. Kinds of Innovation Part II: Creative Strategy from the Outside 9. Brainstorming 10. Top Ten 11. Creative 12. Strategy Part III: References Creative Strategy at a Glance Sources Acknowledgments Bibliography Index

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