Description

Book Synopsis

* WALL STREET JOURNAL BESTSELLER *

An insider''s account of Apple''s creative process during the golden years of Steve Jobs.

Hundreds of millions of people use Apple products every day; several thousand work on Apple''s campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs erathe Golden Age of Apple.

Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of pr

Creative Selection

    Product form

    A Paperback / softback by Ken Kocienda

    £16.15

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    RRP £19.00 – you save £2.85 (15%)

    Order before 4pm today for delivery by Tue 15 Sep 2026.

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      Book details

      Publisher Picador USA
      Published 3 December 2019
      ISBN-13 9781250203410
      978-1250203410
      ISBN-10 1250203414
      Also in:
      Information technology industries Macintosh

      Description

      Book Synopsis

      * WALL STREET JOURNAL BESTSELLER *

      An insider''s account of Apple''s creative process during the golden years of Steve Jobs.

      Hundreds of millions of people use Apple products every day; several thousand work on Apple''s campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs erathe Golden Age of Apple.

      Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of pr

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