Description

Book Synopsis
The ultimate game-changer for reinventing strategy and igniting people Whether it was Alexander the Great or Lord Horatio Nelson, the management team at Toyota or Google, the indisputable alchemy of strategy, execution, and leadership led to each's phenomenal success.

Table of Contents
FOREWORD ix

ACKNOWLEDGEMENTS xiii

INTRODUCTION 1

CHAPTER 1: ALEXANDER AT GAUGAMELA 17

CHAPTER 2: NELSON AT TRAFALGAR 39

CHAPTER 3: YAMAMOTO AT PEARL HARBOR 57

CHAPTER 4: FROM DESERT STORM TO IRAQI FREEDOM 81

CHAPTER 5: CREATIVE EXECUTION MARCHES EAST 111

CHAPTER 6: TOYOTA’S ROAD TO SUPREMACY 127

CHAPTER 7: THE FOUR SEASONS PUTS ON THE RITZ 149

CHAPTER 8: GOOGLE OGLES MICROSOFT 173

CHAPTER 9: CREATIVE EXECUTION IN ACTION 197

CHAPTER 10: BECOMING A CREATIVE EXECUTION LEADER 217

ENDNOTES 231

INDEX 243

ABOUT THE AUTHOR 253

Creative Execution

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    A Hardback by Eric Beaudan

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      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 15/06/2012
      ISBN13: 9781118351093, 978-1118351093
      ISBN10: 1118351096

      Description

      Book Synopsis
      The ultimate game-changer for reinventing strategy and igniting people Whether it was Alexander the Great or Lord Horatio Nelson, the management team at Toyota or Google, the indisputable alchemy of strategy, execution, and leadership led to each's phenomenal success.

      Table of Contents
      FOREWORD ix

      ACKNOWLEDGEMENTS xiii

      INTRODUCTION 1

      CHAPTER 1: ALEXANDER AT GAUGAMELA 17

      CHAPTER 2: NELSON AT TRAFALGAR 39

      CHAPTER 3: YAMAMOTO AT PEARL HARBOR 57

      CHAPTER 4: FROM DESERT STORM TO IRAQI FREEDOM 81

      CHAPTER 5: CREATIVE EXECUTION MARCHES EAST 111

      CHAPTER 6: TOYOTA’S ROAD TO SUPREMACY 127

      CHAPTER 7: THE FOUR SEASONS PUTS ON THE RITZ 149

      CHAPTER 8: GOOGLE OGLES MICROSOFT 173

      CHAPTER 9: CREATIVE EXECUTION IN ACTION 197

      CHAPTER 10: BECOMING A CREATIVE EXECUTION LEADER 217

      ENDNOTES 231

      INDEX 243

      ABOUT THE AUTHOR 253

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