Description

Book Synopsis
A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.

Creating the Viewer

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    Order before 4pm tomorrow for delivery by Sat 4 Jul 2026.

    A Paperback by Justin Wyatt

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      Publisher: University of Texas Press
      Publication Date: 4/23/2024
      ISBN13: 9781477329061, 978-1477329061
      ISBN10: 1477329064
      Also in:
      Television

      Description

      Book Synopsis
      A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry.

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