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Book Synopsis
In the early twentieth century a college education began to appeal to young men as an attractive avenue to success in a dawning corporate age. In Creating the College Man, Daniel A. Clark argues that editorials, articles, fiction, and advertising, magazines depicted the college man as simultaneously cultured and scientific, genteel and athletic, polished and tough.

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"Articulate and engaging. . . .the findings here are significant and timely, suggesting how college education acquired its democratic value and even utility, less from curricular changes than from larger norms and narratives attached to it by educators, editors, and advertisers."--Thomas Augst, "Journal of American History."

CREATING THE COLLEGE MAN American Mass Magazines

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    A Paperback by University Of W U Of Wisconsin

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      Publisher: MP-WIS Uni of Wisconsin
      Publication Date: 4/30/2010 12:00:00 AM
      ISBN13: 9780299235345, 978-0299235345
      ISBN10: 0299235343

      Description

      Book Synopsis
      In the early twentieth century a college education began to appeal to young men as an attractive avenue to success in a dawning corporate age. In Creating the College Man, Daniel A. Clark argues that editorials, articles, fiction, and advertising, magazines depicted the college man as simultaneously cultured and scientific, genteel and athletic, polished and tough.

      Trade Review
      "Articulate and engaging. . . .the findings here are significant and timely, suggesting how college education acquired its democratic value and even utility, less from curricular changes than from larger norms and narratives attached to it by educators, editors, and advertisers."--Thomas Augst, "Journal of American History."

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