Description

Book Synopsis
Why should I do business with you… and not your competitor?
Whether you are a retailer, manufacturer, distributor, or service provider - if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.

The five fatal flaws of most companies:

• They don’t have a competitive advantage but think they do
• They have a competitive advantage but don’t know what it is—so they lower prices instead
• They know what their competitive advantage is but neglect to tell clients about it
• They mistake “strengths” for competitive advantages
• They don’t concentrate on competitive advantages when making strategic and operational decisions

The go

Creating Competitive Advantage

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    £20.00

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    RRP £25.00 – you save £5.00 (20%)

    Order before 4pm today for delivery by Sat 15 Aug 2026.

    A Hardback by Jaynie L. Smith, William G. Flanagan

    10 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Creating Competitive Advantage by Jaynie L. Smith

      Publisher: Bantam Doubleday Dell Publishing Group Inc
      Publication Date: Publication Date: 25/04/2006
      ISBN13: 9780385517096, 978-0385517096
      ISBN10: 0385517092

      Description

      Book Synopsis
      Why should I do business with you… and not your competitor?
      Whether you are a retailer, manufacturer, distributor, or service provider - if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.

      The five fatal flaws of most companies:

      • They don’t have a competitive advantage but think they do
      • They have a competitive advantage but don’t know what it is—so they lower prices instead
      • They know what their competitive advantage is but neglect to tell clients about it
      • They mistake “strengths” for competitive advantages
      • They don’t concentrate on competitive advantages when making strategic and operational decisions

      The go

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