Description

Book Synopsis
Why should I do business with you… and not your competitor?
Whether you are a retailer, manufacturer, distributor, or service provider - if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.

The five fatal flaws of most companies:

• They don’t have a competitive advantage but think they do
• They have a competitive advantage but don’t know what it is—so they lower prices instead
• They know what their competitive advantage is but neglect to tell clients about it
• They mistake “strengths” for competitive advantages
• They don’t concentrate on competitive advantages when making strategic and operational decisions

The go

Creating Competitive Advantage

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    A Hardback by Jaynie L. Smith, William G. Flanagan

    £999.99

    Includes FREE delivery

    Out of stock

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      Book details

      Publisher Bantam Doubleday Dell
      Published 25 April 2006
      ISBN-13 9780385517096
      978-0385517096
      ISBN-10 0385517092

      Description

      Book Synopsis
      Why should I do business with you… and not your competitor?
      Whether you are a retailer, manufacturer, distributor, or service provider - if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.

      The five fatal flaws of most companies:

      • They don’t have a competitive advantage but think they do
      • They have a competitive advantage but don’t know what it is—so they lower prices instead
      • They know what their competitive advantage is but neglect to tell clients about it
      • They mistake “strengths” for competitive advantages
      • They don’t concentrate on competitive advantages when making strategic and operational decisions

      The go

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