Description
Book SynopsisAs a founder and managing director of Global Business Network, James Ogilvy helped develop the technique of scenario planning, which has become an integral part of strategic thinking in both business and government. Now Ogilvy shows how we can use this cutting-edge method for social change in our own neighborhoods. In Building Better Futures, Ogilvy presents a profound new vision of how the world is changing--and how it can be changed for the better. Ogilvy argues that self-defined communities, rather than individuals or governments, have become the primary agents for social change. Towns, professional associations, and interest groups of all kinds help shape the future in all the ways that matter most, from schools and hospitals to urban development. The key to improvement is scenario planning--a process that draws on groups of people, both lay and expert, to draft narratives that spell out possible futures, some to avoid, some inspiring hope. Scenario planning has revolutionized bot
Trade Review[Ogilvy] is articulate and writes with great skill and enviable clarity. * Futures *
Table of ContentsPART ONE: NEW GAME; PART TWO: NEW PLAYERS; PART THREE: NEW LENSES; PART FOUR: NEW RULES, NEW TOOLS; PART FIVE: SCENARIO PLANNING IN ACTION
