Description

Book Synopsis

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.

Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries digital media, fashion, advertising, product design, packaging, retail and more.

Creating a Brand Identity: A Guide for Designers

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Order before 4pm today for delivery by Sat 20 Dec 2025.

A Paperback / softback by Catharine Slade-Brooking

15 in stock


    View other formats and editions of Creating a Brand Identity: A Guide for Designers by Catharine Slade-Brooking

    Publisher: Laurence King Publishing
    Publication Date: 18/01/2016
    ISBN13: 9781780675626, 978-1780675626
    ISBN10: 1780675623
    Also in:
    Art & Photography Illustration and commercial art Business, Finance & Law Brands and branding

    Description

    Book Synopsis

    Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.

    Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.

    Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries digital media, fashion, advertising, product design, packaging, retail and more.

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