Description
Book SynopsisRiccardo Pozzoli is a serial entrepreneur from Italy. He began working in Chicago, where, at 23, he co-founded The Blonde Salad (TBS) the fashionblogosphere's most influential brand. He is an ambassador for luxury brands Acqua di Parma and Fratelli Rossetti and is the Influencer and Creative Director for Conde Nast's social media.
Trade Review"In this book
Riccardo Pozzoli has managed to dilute in a very simple and practical way all the principles of how to begin a company in these modern times. I recommend it to anyone who aspires to be a first-time entrepreneur. This is the perfect start to building a startup!" * Simon Beckerman, founder, Depop *
"Packed with witty anecdotes and practical wisdom,
Create Uniqueness is filled with actionable recommendations that aspiring entrepreneurs will find greatly instructive.
Riccardo Pozzoli recounts his entrepreneurial journey from Bocconi student to becoming one of Italy's most admired entrepreneurs and shares all the lessons he learned along the way." * Sandrine Crener-Ricard, co-author, The Blonde Salad case study *
"
Riccardo Pozzoli is a creative thinker who inspires those who meet and learn from him to find new ways of engaging with the world. His genuine belief and passion for turning new ideas into successful businesses is rooted in his commitment to being modern in his outlook on life: he can predict trends and monetize ideas but realizes that the path to success is inextricably linked to understanding that resonating with others on a human and compassionate level is more important than anything." * Nana Sarian, General Counsel, fashion industry *
Table of Contents
- Chapter - 00: Introduction – How to explain what you do for a living to your neighbour;
- Chapter - 01: Instructions on how to get outside the box;
- Chapter - 02: Start…up! Start and start again;
- Chapter - 03: Have a vision (even) without being a seer;
- Chapter - 04: A camp bed in the office in order to go from zero to one;
- Chapter - 05: Together we will go far… and also faster;
- Chapter - 06: Italians do it better?;
- Chapter - 07: The no’s (and yes’s) that help you to grow;
- Chapter - 08: Tell a story and spill the beans;
- Chapter - 09: A fire that does not go out;
- Chapter - 10: So have you made it now?;
- Chapter - 11: Conclusion – From zero to infinity;
- Chapter - 12: Index
