Description
Book SynopsisNow with a brand new case book available in Connect for 2022, the 2nd edition of Crafting and Executing Strategy continues to provide a valuable resource for European readers while embracing new and updated core concepts and key theories in strategy. Throughout the text you will find a range of examples that illustrate how strategy works in the real world and encourage the practical application of learning. Complementing the chapters is a section of new cases providing in-depth analysis of the challenges of strategic management at a range of companies.
This edition includes:
â A new 6Ds framework, allowing readers to structure their approach to strategic management around the fundamental elements of the strategy process (Diagnosis, Direction, Decisions and Delivery) and the context within which that process is managed (Dynamism and Disorder).
â Opening cases that begin each chapter and feature real-life business scenarios from companies such as Tinder
Table of Contents
Part 1: Concepts and Techniques for Crafting and Executing Strategy
Chapter 1: What is Strategy and Why is it Important?
Chapter 2: Leading the Process of Crafting and Executing Strategy
Chapter 3: Evaluating an Organization’s External Environment
Chapter 4: Evaluating a Company’s Resources and Capabilities
Chapter 5: Strategies for Competitive Advantage: Generic Strategies and Beyond
Chapter 6: Strategies for Changing the Game: New Ways of Operating and Altering the Scope of Operations
Chapter 7: Strategies for International Growth
Chapter 8: Strategies for Managing a Group of Businesses: Diversification
Chapter 9: Strategies for Sustainability: People, Planet and Profit
Chapter 10: Configuring the Organization
Chapter 11: Corporate Culture and Leadership: Keys to Good Strategy Execution
Part 2: Cases in Crafting and Executing Strategy
Case: Reinventing Accor
Case: Tata Motors in 2014: Its Multibrand Approach to Competing in the Global Automobile Industry
Case: Deere & Company in 2014: Its International Strategy in the Agricultural, Construction, and Forestry Equipment Industry
Case: PepsiCo’s Diversification Strategy in 2014
Case: The Walt Disney Company: Its Diversification Strategy in 2014
Case: TOMS Shoes: A Dedication to Social Responsibility
Case: Saving Waterstones
Case: AmSafe Bridport
Case: Tesla and The Future of The Automobile Industry
Case: Tesco plc
Case: Carnival Corporation & plc
Case: Hotel Verde, Cape Town: Africa’s Greenest Hotel – Strategy and Sustainability
Case: Nedbank
Case: Kenya Airways: The Respected African Airline – An Optimistic Future?
Case: KBC's Digital Transformation: A Strategic Response
