Description

Book Synopsis
Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft.

Craft Obsession The Social Rhetorics of Beer

    Product form

    A Paperback by Jeff Rice

    £39.16

    Includes FREE delivery

    RRP £48.95 – you save £9.79 (20%)

    Order before 4pm on Tuesday for delivery by Thu 12 Nov 2026.

    Out of stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Craft Obsession The Social Rhetorics of Beer by Jeff Rice

      Book details

      Publisher MP-SIL Southern Illinois Uni
      Published 11/30/2016 12:00:00 AM
      ISBN-13 9780809335282
      978-0809335282
      ISBN-10 080933528X

      Description

      Book Synopsis
      Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account