Description

Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft.

Craft Obsession The Social Rhetorics of Beer

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Paperback by Jeff Rice

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Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated by embracing social media platforms, and... Read more

    Publisher: MP-SIL Southern Illinois Uni
    Publication Date: 11/30/2016 12:00:00 AM
    ISBN13: 9780809335282, 978-0809335282
    ISBN10: 080933528X

    Number of Pages: 277

    Not Just Books , Stationery

    Description

    Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft.

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