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Book Synopsis
Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft.

Craft Obsession The Social Rhetorics of Beer

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    A Paperback by Jeff Rice

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      Publisher: MP-SIL Southern Illinois Uni
      Publication Date: Publication Date: 11/30/2016 12:00:00 AM
      ISBN13: 9780809335282, 978-0809335282
      ISBN10: 080933528X

      Description

      Book Synopsis
      Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft.

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