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Book Synopsis

A manifesto for a radically different philosophy and practice of manufacture and environmentalism

Reduce, reuse, recycle urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, cradle to grave manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?

In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, waste equals food is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as biological nutrients that safely r

Cradle to Cradle Remaking the Way We Make Things

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    A Paperback / softback by William McDonough

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      Publisher: Rodale Press
      Publication Date: Publication Date: 22/04/2002
      ISBN13: 9780865475878, 978-0865475878
      ISBN10: 0865475873
      Also in:
      Technology, Engineering & Agriculture Environmental science, engineering and technology

      Description

      Book Synopsis

      A manifesto for a radically different philosophy and practice of manufacture and environmentalism

      Reduce, reuse, recycle urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, cradle to grave manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?

      In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, waste equals food is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as biological nutrients that safely r

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