Description

Book Synopsis
This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences.Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they CRACKLE and FIZZ for the Audience.

Table of Contents
Introduction; Why Tell a Story?; How Stories Work; Narrative Ingredients Framework; Frameworks for Stories with Different Purposes; Appendix: Narrative Summary Tables.

Crackle And Fizz: Essential Communication And

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A Paperback / softback by Caroline Van Den Brul

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    View other formats and editions of Crackle And Fizz: Essential Communication And by Caroline Van Den Brul

    Publisher: Imperial College Press
    Publication Date: 23/01/2014
    ISBN13: 9781783262847, 978-1783262847
    ISBN10: 1783262842
    Also in:
    Business, Finance & Law Business communication, etiquette and presentation Dictionaries, Reference & Language Communication studies Science & Nature Science: general issues

    Description

    Book Synopsis
    This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences.Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they CRACKLE and FIZZ for the Audience.

    Table of Contents
    Introduction; Why Tell a Story?; How Stories Work; Narrative Ingredients Framework; Frameworks for Stories with Different Purposes; Appendix: Narrative Summary Tables.

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