Description

Book Synopsis
This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences.Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they CRACKLE and FIZZ for the Audience.

Table of Contents
Introduction; Why Tell a Story?; How Stories Work; Narrative Ingredients Framework; Frameworks for Stories with Different Purposes; Appendix: Narrative Summary Tables.

Crackle And Fizz: Essential Communication And

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    A Hardback by Caroline Van Den Brul

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      View other formats and editions of Crackle And Fizz: Essential Communication And by Caroline Van Den Brul

      Publisher: Imperial College Press
      Publication Date: Publication Date: 23/01/2014
      ISBN13: 9781783262830, 978-1783262830
      ISBN10: 1783262834

      Description

      Book Synopsis
      This is a book for scientists and other experts who need to explain the significance and potential of their work to colleagues, committees, funding bodies or the general public. It details how to harness story-telling principles to make complex or technical content easier to communicate and fulfilling for audiences.Eight narrative ingredients, Audience, Change and Affect, Lure, World, Character, Big Hook, Plot and Structure, are illustrated with examples and exercises to demonstrate how to build a presentation, how to pitch for funds or resources, how to make a persuasive argument, or simply how to explain ideas so they CRACKLE and FIZZ for the Audience.

      Table of Contents
      Introduction; Why Tell a Story?; How Stories Work; Narrative Ingredients Framework; Frameworks for Stories with Different Purposes; Appendix: Narrative Summary Tables.

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