Description
Book SynopsisIn this guidebook, Alvin Reiss shows how his unique CPR (Challenge, Plan, Result) approach will help nonprofit organizations adapt strategies for immediate use in their own organizations. This volume covers fundraising, communications, marketing, board effectiveness, business issues and more.
Trade Review"Alvin Reiss has assembled many of the key types of challengesfacing nonprofits today and has found great examples of successfulsolutions for each. I find this book necessary and most helpful."(John Thomas, VP Communications, IndepAndent Sector)
"A significant contribution filled with timely models that work.This important new resource for nonprofit governance and managementprovides essential help when needed--now." (Frances Hesselbein,chairman, The Peter F. Drucker Foundation for NonprofitManagement)
"One of the fastest rising powers in American life today is thenonprofit sector. In the arts, in environment, health, and otherfields, nonprofit organizations are making their voices heard andtheir muscles felt. Here, in one revealing case study afteranother, Alvin Reiss offers them practical ways to reach out in newways. In doing so, CPR for Nonprofits also helps us understand whythe influence of civil society grows as that of governmentdeclines." (Alvin Toffler, futurist and author of Future Shock, TheThird Wave, Creating a New Civilization, and other influentialbooks about the future)
"Alvin H. Reiss strikes again--and not only about the contemporaryrealities and practicalities of our exotic field, but now extAndinghis wisdom even more widely, via his CPR for Nonprofits. GET IT,READ IT, BENEFIT BY IT!" (Danny Newman, Lyric Opera of Chicago, andauthor of Subscribe Now!)
Table of ContentsGetting Your Message Heard.
Making Your Event Special.
Asking for Money.
Involving Your Board and Reaching Your Audiences.
Pursuing The Corporate Dollar.
Employing A Businesslike Approach.
Maximizing Your Grass Roots Potential.
