Description
Book SynopsisThis book investigates the preferences of young job seekers for different aspects of corporate social responsibility (CSR) in comparison to other non-CSR related employer attributes. It takes into account the potential influence of cultural and socio-economic variables and provides a differentiated global perspective. In its first part the book gives an overview about the impact of CSR on employer attractiveness and explains the factors that potentially influence CSR preferences of young job seekers all over the world. In a second part the research design is outlined and employer related preferences of 4783 graduates and students coming from 22 countries across the globe are discussed. In the third part, research results are presented for different cultural clusters. The most important criteria for employer choice of respondents are reflected against the socio-economic background and against the characteristics of CSR of the countries in question. Finally, the results are summarized and implications for global employer branding are derived.
Table of ContentsIntroduction .- Part A: Theoretical Concepts.- Theoretical insights into the relation between CSR and employer attractiveness.- Cultural and socio-economic embeddedness of CSR preferences.- Part B: Research Approach and Global Results.- Research methodology and procedure.- CSR preferences of students around the world.- Part C: Germanic Europe.- Germany.- The Netherlands.- Part D: Eastern Europe.- Bulgaria.- Georgia.- Poland.- Russia.- Summary Eastern Europe.- Part E: Nordic Europe.- Employer attractiveness in Nordic Europe.- Denmark.- Iceland.- Part F: Latin Europe.- CSR in Latin Europe, an overview.- France.- Italy.- Spain.- Part G: Anglo.- Australia.- Ireland.- USA.- Comparative analysis Anglo countries.- Part H: Latin America.- General context of Latin American countries.- Chile.- Ecuador.- Mexico.- Part I: Sub-Saharan Africa.- General context of Ghana and Nigeria.- Ghana.- Nigeria.- Part J: Arab and Middle East.- Turkey.- United Arab Emirates.- Part K: Confucian Asia.- Corporate Social Responsibility in the Confucian culture.- China.- Japan .- Conclusion.
