Description
Book SynopsisThis is part of a series of annuals designed to probe cultural, institutional and geopolitical change as the 20th century closes. The books provide in-depth interviews with those closely involved with these changes. This volume focuses on the investment of corporations in the concept of culture.
Table of ContentsIntroduction by George E. Marcus I: Governance, Accounting, Planning 1: Corporate Culture Wars Christopher Newfield 2: Making More Matter at the Bottom Line Constance Perin 3: Toward a Higher-Order Merger: A Middle Manager's Story Melissa Cefkin 4: Colombo-Japanese Mixtures amidst a Corporate Reinvention Santiago Villaveces-Izquierdo 5: Storying Corporate Futures: The Shell Scenarios Robbie E. Davis-Floyd II: Speculations and Risks 6: The World as Speculation Gudrun Klein 7: Sixty-five Roses, Pulmozyme, Steve Shak, Genentech, Inc. Michael Fortun III: Opposition, Inc. 8: Making Space, Speaking Truth: The Institute for Policy Studies, 1963-1995 Michael Fortun, Kim Fortun. 9: Citizens, Inc.: Bottom-Up Organizing in Bottom-Line Contexts Kim Fortun 10: Artists Incorporating: Business Savvy Meets Creative Experimentation Laurel George Contributors Index
