Description
Book SynopsisThis book is a step-by-step guide to developing and implementing a strategic, comprehensive, and successful approach to corporate Community Involvement.
Trade Review"Lakin and Scheubel, specialists in international corporate communication and corporate community involvement programs, present a comprehensive, practical guide to developing and implementing corporate community engagement programs. For neophytes or those actively engaged in community outreach, this book is an important reference and a useful resource. Eleven well-written chapters provide a step-by-step approach, emphasizing best practices, to creating a corporate culture that embraces community engagement and effective corporate citizenry . . . Highly recommended."—S. R. Kahn,
CHOICE"The authors are to be congratulated. I can't imagine a better guidebook for any company that plans to enter or improve its community relations."—Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management
"This is an invaluable read for everyone interested in corporate Community Involvement. The authors have gathered together a wealth of helpful information in a single, highly readable space. It will be great for experts and newcomers alike."—Sir David Bell, former Chairman, Financial Times Group
"Lakin and Scheubel have succeeded wonderfully in bringing all of the essential elements in community engagement into one very readable and hands-on book that any company attempting to reset their corporate citizenship will find immediately and essentially useful."—Professor Brad Googins, Department of Organizational Studies, Boston College, and former Director, Center for Corporate Citizenship at Boston College
"I really welcome this handbook—so timely. This book is a great tool to get started or to bring new life into already existing partnerships. Not a day too early..."—Charlotte Petri Gornitzka, Secretary General, International Save the Children Alliance
"A thorough, comprehensive, and invaluable guide to help make your company a truly good corporate global citizen. This book is written by authors who, within a few years, quietly and assiduously built up a multi-country network—phenomenal!"—Marjorie Ellis Thompson, author of
Brand Spirit"This book is a must-read for the business practitioner."—Jeff Hoffman, former Vice President, Worldwide Outreach, The Walt Disney Company
