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Book Synopsis

Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.

Corporate Communication Theory and Practice Suny

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    A Paperback by Michael B. Goodman

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      Publisher: State University of New York Press
      Publication Date: 7/28/1994 12:00:00 AM
      ISBN13: 9780791420560, 978-0791420560
      ISBN10: 0791420566

      Description

      Book Synopsis

      Communication has become more complex as businesses compete globally. This book explores corporate communication as both a professional practice and as an academic discipline. The essays and case studies provide numerous perspectives on topics such as diversity, sexual harassment, global corporate communications, and communicating corporate culture. These essays are meant to stimulate thought and encourage additional research.

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