Description
Book SynopsisThe forces of uncertainty, globalization, the networked enterprise, Web 2.0, privacy, big data, and shifting demographics have dramatically transformed corporate communication strategy and practice. Now more than ever, it is more complex, strategic, and essential to the organization's survival. Corporate Communication: Transformation of Strategy and Practice examines, analyzes, and illustrates the practice of corporate communication as it changes in response to increasing global changes. It builds on the authors' 2010 Corporate Communication: Strategic Adaptation for Global Practice, as well as their 2015 Corporate Communication: Critical Business Asset for Strategic Global Change.
This book analyzes and illuminates the major communication needs in rapidly evolving organizations: the contemporary communication environment; the importance and impact of intangiblescorporate sustainability, identity, culture, valuation, crisis prevention; the transform
Trade Review
“Our profession is at an inflection point created by digital empowerment, hyper-transparency, and global interconnectedness. Corporate Communication: Transformation of Strategy and Practice is an indispensable guide for any communication executive seeking to navigate these currents to create an impactful career for themselves and competitive advantages for their company.”–Richard A. Woods, Senior Vice President, Corporate Affairs (Retired), Capital One
“In Corporate Communication: Transformation of Strategy and Practice, the reader rides waves from the functional history and purpose of corporate communication, right into examples of practice as described by leaders in the profession. Goodman and Hirsch have woven insights from the CCI Corporate Communication Practices and Trends studies and selected sections from contributing authors to offer fact, color, and texture to this deeply informative narrative.”—Raymond C. Jordan, Senior Vice President, Amgen
Table of Contents
List of Figures – List of Tables – List of Sidebars – List of Appendices – Introduction – The Corporate Communication Environment – The Importance and Impact of Intangibles・Corporate Sustainability, Identity, Culture, Valuation, Relationships, Crisis Prevention – Information Sources, Channels and Digital Media – Transformation of the Concept of Decision-making – The Importance of Demographics and Multigenerational Audiences – Uncertainty・Nothing Is Forever – Looking Around Corners – Sources and Further Reading – Contributors – Index.
