Description

Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition.  Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems. 

Corporate Communication

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Paperback by Paul A Argenti

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Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important... Read more

    Publisher: McGraw-Hill Education
    Publication Date: 10/16/2015
    ISBN13: 9780073403274, 978-0073403274
    ISBN10: 007340327X

    Non Fiction , Business, Finance & Law

    Description

    Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition.  Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems. 

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