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Book Synopsis

Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition.  Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems. 

Corporate Communication

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    A Paperback by Paul A Argenti

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      Publisher: McGraw-Hill Education
      Publication Date: Publication Date: 10/16/2015
      ISBN13: 9780073403274, 978-0073403274
      ISBN10: 007340327X

      Description

      Book Synopsis

      Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition.  Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems. 

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