Description
Book SynopsisIn the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.
In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation.
Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials.
Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including:
· How to select the right model to imitate
· How to avoid oversimplification of a model
·
Trade Review
"a new provocative book..." -- Forbes.com
Table of Contents
Chapter One: Fat Copycats Chapter Two: The Science and Art of Imitation Chapter Three: The Imitation Age Chapter Four: The Imitators Chapter Five: Imitation Capabilities and Processes Chapter Six: Imitation Strategies Chapter Seven: The Imovation Challenge
