Description

Book Synopsis
THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.

Trade Review

“This is a gem of a book – one you’ll read then keep in your bottom drawer so you can dip in and out of it to bring clarity to your thinking” (PR Week, June 2015)

"Earls has written a thoughtful and well-presented volume here" (The Irish Times, June 2015)

“ an entertaining book…” (Flight Time, August 2015)



Table of Contents

1 In Praise of Copying

Copying, originality, invention, innovation and the King of Rock ‘n’ Roll 1

2 How to Copy Well

Good, bad, tight, loose, close or far away 21

3 ‘What Kinda Thing?’: Maps and Drawing

What kind of thing are you trying to change? 59

4 Where to Copy From: The Pattern Books

52 different strategies to copy, borrow or steal 89

5 Copy Better

Applying what we’ve learned to real world problems 129

Copy Copy Copy

    Product form

    A Paperback / softback by Mark Earls, John V. Willshire

    £21.24

    Includes FREE delivery

    RRP £24.99 – you save £3.75 (15%)

    Order before 4pm tomorrow for delivery by Tue 27 Oct 2026.

    3 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Copy Copy Copy by Mark Earls

      Book details

      Publisher John Wiley & Sons Inc
      Published 14 April 2015
      ISBN-13 9781118964965
      978-1118964965
      ISBN-10 1118964969
      Also in:
      Business, Finance & Law Sales and marketing management

      Description

      Book Synopsis
      THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.

      Trade Review

      “This is a gem of a book – one you’ll read then keep in your bottom drawer so you can dip in and out of it to bring clarity to your thinking” (PR Week, June 2015)

      "Earls has written a thoughtful and well-presented volume here" (The Irish Times, June 2015)

      “ an entertaining book…” (Flight Time, August 2015)



      Table of Contents

      1 In Praise of Copying

      Copying, originality, invention, innovation and the King of Rock ‘n’ Roll 1

      2 How to Copy Well

      Good, bad, tight, loose, close or far away 21

      3 ‘What Kinda Thing?’: Maps and Drawing

      What kind of thing are you trying to change? 59

      4 Where to Copy From: The Pattern Books

      52 different strategies to copy, borrow or steal 89

      5 Copy Better

      Applying what we’ve learned to real world problems 129

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