Description

A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Tackling two hot topics in business - CRM and corporate value - and based on a study undertaken by the Customer Management Leadership Group, John Murphy's new book links customer management directly to company profitability for the first time. By implementing its Customer Management Integration Framework, a company can see cash flows for each customer relationship, and use that information to effectively manage key customers for higher and more resilient levels of profitability.

Converting Customer Value: From Retention to Profit

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£40.99

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Hardback by John J. Murphy , Jamie Burton

2 in stock

Short Description:

A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 07/10/2005
    ISBN13: 9780470016343, 978-0470016343
    ISBN10: 0470016345

    Number of Pages: 416

    Non Fiction , Business, Finance & Law

    Description

    A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Tackling two hot topics in business - CRM and corporate value - and based on a study undertaken by the Customer Management Leadership Group, John Murphy's new book links customer management directly to company profitability for the first time. By implementing its Customer Management Integration Framework, a company can see cash flows for each customer relationship, and use that information to effectively manage key customers for higher and more resilient levels of profitability.

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