Description
Book SynopsisThis book provides an introduction to digital media content production in the twenty-first century. It explores the kinds of content production that are undertaken in professions that include journalism, public relations and marketing. The book provides an insight into content moderation and addresses the legal and ethical issues that content producers face, as well as how these issues can be effectively managed. Chapters also contain interviews with media professionals, and quizzes that allow readers to consolidate the knowledge they have gathered through their reading of that chapter.
Table of ContentsChapter 1. Social Media in Content Production.- Chapter 2. Audiences and Target Audiences.- Chapter 3. Digital Journalism.- Chapter 4. Digital Marketing.- Chapter 5. Public Relations.- Chapter 6. Online Community Management and Content Moderation.- Chapter 7. Freelancing.- Chapter 8. Vlogging.- Chapter 9. Podcasting.- Chapter 10. Let’s Get Ethical.- Chapter 11. Intellectual Property.
