Description

Book Synopsis
***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016***

Content marketing just got easier
Content marketing is one of today''s growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It''s a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online.

In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. A

Content Marketing In A Week

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    A Paperback / softback by Jane Heaton

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      View other formats and editions of Content Marketing In A Week by Jane Heaton

      Publisher: John Murray Press
      Publication Date: Publication Date: 10/03/2016
      ISBN13: 9781473608252, 978-1473608252
      ISBN10: 1473608252
      Also in:
      Sales and marketing management

      Description

      Book Synopsis
      ***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016***

      Content marketing just got easier
      Content marketing is one of today''s growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and retain them. It''s a strategy that requires careful thought, clear objectives and goals, and a deep understanding of your audience. It requires you to reach out to them with well-planned and well-produced content - in all forms and formats, offline as well as online.

      In this book we take a joined-up look at content marketing, the key principles that underpin it, and what it takes to put it into practice in a consistent and fully formed way. And we provide a practical framework for planning it and executing it successfully - whatever the size of your business or your marketing team. A

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