Description

Book Synopsis

Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the worldâs leading specialists in the area. This second edition has been fully updated with new features such as discussion questions, global case studies and examples, and material reflecting the key trends in the field, including:

  • The growth in user-generated content.
  • The growing influence of AI in content creation, including virtual influencers.
  • The development and utilization of social media analytics.
  • The use of social media as the primary search engine.
  • The relationship between social media and the customer experience of the brand.

Highly regarded for its breadth of topics, range of perspectives and research-based approach, this text is perfect recommended reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketi

Contemporary Issues in Social Media Marketing

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    £46.54

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    Order before 4pm today for delivery by Tue 30 Jun 2026.

    A Paperback by Subir Bandyopadhyay

    15 in stock

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      View other formats and editions of Contemporary Issues in Social Media Marketing by Subir Bandyopadhyay

      Publisher: Taylor & Francis
      Publication Date: 2/3/2025
      ISBN13: 9781032535692, 978-1032535692
      ISBN10: 1032535695
      Also in:
      Economics

      Description

      Book Synopsis

      Contemporary Issues in Social Media Marketing provides the most cutting-edge findings in social media marketing, through original chapters from a range of the worldâs leading specialists in the area. This second edition has been fully updated with new features such as discussion questions, global case studies and examples, and material reflecting the key trends in the field, including:

      • The growth in user-generated content.
      • The growing influence of AI in content creation, including virtual influencers.
      • The development and utilization of social media analytics.
      • The use of social media as the primary search engine.
      • The relationship between social media and the customer experience of the brand.

      Highly regarded for its breadth of topics, range of perspectives and research-based approach, this text is perfect recommended reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketi

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