- Emerging Economy Brands
- The Fairtrade Brand
Trade Review
This updated edition takes account of the significant changes that have impacted marketing and consumers in recent years. In covering a range of critical issues from ethics to inequalities, it prioritises perspectives that are not only relevant to marketing practice but also to society at large. It offers a very timely and thought-provoking resource that will be of use to anyone with an interest in marketing and consumer culture. I will definitely recommend this book to my students with the hope it will encourage and inspire them to rethink the role of marketing in society.
-Kathy Hamilton, Professor of Marketing, Strathclyde Business School, UK
Contemporary Issues in Marketing and Consumer Behaviour is a much-needed alternative to run-of-the-mill marketing textbooks that have failed to keep pace with global change. Acknowledging that marketers make markets, this text challenges students to understand how marketing impacts contemporary problems of climate change, social inequality, and digital surveillance. In the face of these and other wicked problems, marketers must develop new strategies through strong consumer insights. Through clear explanations of contemporary marketing theory, this text encourages students to understand the importance of these considerations, and to recognise their responsibilities as powerful intermediaries in meeting the challenges of 21st Century business practice.
-Robin Canniford, Professor of Marketing, KEDGE Business School, France
Table of Contents
Chapter 1 Introduction: How Has Marketing Changed?
Chapter 2 Building Brand Cultures
Chapter 3 Digital Markets and Marketing
Chapter 4 Ethical Debates in Marketing Management
Chapter 5 The Ethics and Politics of Consumption
Chapter 6 Marketing Inequalities: Feminisms and Intersectionalities
Chapter 7 Psychoanalysis in Marketing
Chapter 8 Hierarchies of Knowledge in Marketing
Chapter 9 Marketing, Spaces and Places
Chapter 10 The Globalised Marketplace
