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Book Synopsis

Drawing from a rich body of archival documents, case studies and interviews, this book explores the ways in which graphic designers in China sought to establish graphic design as a profession and discipline from the 1980s to the present day.

Yun Wang traces the impact of cultural, economic and social conditions on China's developing design industry in a period of rapid transformation, focusing on Beijing, Guangzhou and Shenzhen as industry centres. From the influence of the newly implemented reform and opening up policy in 1978, to membership of the World Trade Organization in 2001, and international events such as the 2008 Beijing Olympics, Wang maps the increased demand for design talent and the evolution of a creative industry. This book provides a critical and extensively researched narrative of how graphic design developed locally and regionally, through practice, in education and within the publishing landscape, and pays particular attention to the ways in which design

Contemporary Chinese Graphic Design Practice

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    A Hardback by Yun Wang

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      Publisher: Bloomsbury Publishing PLC
      Publication Date: 1/20/2025
      ISBN13: 9781350342286, 978-1350342286
      ISBN10: 1350342289
      Also in:
      History of art

      Description

      Book Synopsis

      Drawing from a rich body of archival documents, case studies and interviews, this book explores the ways in which graphic designers in China sought to establish graphic design as a profession and discipline from the 1980s to the present day.

      Yun Wang traces the impact of cultural, economic and social conditions on China's developing design industry in a period of rapid transformation, focusing on Beijing, Guangzhou and Shenzhen as industry centres. From the influence of the newly implemented reform and opening up policy in 1978, to membership of the World Trade Organization in 2001, and international events such as the 2008 Beijing Olympics, Wang maps the increased demand for design talent and the evolution of a creative industry. This book provides a critical and extensively researched narrative of how graphic design developed locally and regionally, through practice, in education and within the publishing landscape, and pays particular attention to the ways in which design

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