Description

Book Synopsis
A study of American love in the twentieth century that unravels the mass of images that define our ideas of love and romance, revealing that the experience of 'true' love is deeply embedded in the experience of consumer capitalism. It studies how individual conceptions of love overlap with the world of cliches and images.

Table of Contents
Acknowledgments

Introduction to the Sociology of Love
Romantic Love as a Cultural Practice
Romantic Love as a Utopia of Transgression
Overview
On Methodology

PART I. WHEN ROMANCE MET THE MARKET
Chapter 1. Constructing the Romantic Utopia
The Secularization of Love, or Love as a New Religion
Love on Sale
Romance vs. Marriage
A Romantic Tale Spectacle
Conclusion

Chapter 2. Trouble in Utopia
The Price of Love
Alone in Public
Dating and the Spirit of Consumerism
Conclusion

PART 2. ALL THAT IS ROMANTIC MELTS INTO AIR: LOVE AS
A POSTMODERN CONDITION
Chapter 3· From the Romantic Utopia to the American Dream
"You Could Be Here, Now"
Such a Natural Love
Romance as Invisible Affluence
Codes Are Getting Tired
Conclusion

Chapter 4· An All-Consuming Love
Reenchanting the World
A Consuming Romance
The Luxury of Romance
Travel, Nature, and Romance
Romance as Liminality
The Commerce of Love: Ideology or Utopia?
Conclusion

Chapter 5. Real Fictions and Fictional Realities
Love at First Sight
Realist Love
Reality as Fiction
Fiction as Reality
A Postmodern Romantic Condition
Conclusion

PART 3. THE BUSINESS OF LOVE
Chapter 6. Reason within Passion
Charting the Heart
Passion within Reason, Reason within Passion
The Uncertainties of the Heart
The Science of Love
Therapeutic Discourse as Reflexive Discourse

Chapter 7. The Reasons for Passion
Agapic and Erosic Love
A Very Reasonable Madness
Socioeconomic Boundaries
Moral and Personality Boundaries
Educational and Cultural Boundaries
I Talk, Therefore You Love Me
Love for Free
Conclusion

Chapter 8. The Class of Love
The Elementary Forms of Romance
Love as Difference
Love and Symbolic Domination
Class, Romance, and the Structure of Everyday Life
Conclusion

Conclusion: A Happy Ending?
The Story of Love

Appendix 1. A Few Words about Methods
Appendix 2. Questionnaire
Appendix 3. Images of Romance
Notes
References
Index

Consuming the Romantic Utopia

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    A Paperback / softback by Eva Illouz

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      Publisher: University of California Press
      Publication Date: 29/05/1997
      ISBN13: 9780520205710, 978-0520205710
      ISBN10: 0520205715

      Description

      Book Synopsis
      A study of American love in the twentieth century that unravels the mass of images that define our ideas of love and romance, revealing that the experience of 'true' love is deeply embedded in the experience of consumer capitalism. It studies how individual conceptions of love overlap with the world of cliches and images.

      Table of Contents
      Acknowledgments

      Introduction to the Sociology of Love
      Romantic Love as a Cultural Practice
      Romantic Love as a Utopia of Transgression
      Overview
      On Methodology

      PART I. WHEN ROMANCE MET THE MARKET
      Chapter 1. Constructing the Romantic Utopia
      The Secularization of Love, or Love as a New Religion
      Love on Sale
      Romance vs. Marriage
      A Romantic Tale Spectacle
      Conclusion

      Chapter 2. Trouble in Utopia
      The Price of Love
      Alone in Public
      Dating and the Spirit of Consumerism
      Conclusion

      PART 2. ALL THAT IS ROMANTIC MELTS INTO AIR: LOVE AS
      A POSTMODERN CONDITION
      Chapter 3· From the Romantic Utopia to the American Dream
      "You Could Be Here, Now"
      Such a Natural Love
      Romance as Invisible Affluence
      Codes Are Getting Tired
      Conclusion

      Chapter 4· An All-Consuming Love
      Reenchanting the World
      A Consuming Romance
      The Luxury of Romance
      Travel, Nature, and Romance
      Romance as Liminality
      The Commerce of Love: Ideology or Utopia?
      Conclusion

      Chapter 5. Real Fictions and Fictional Realities
      Love at First Sight
      Realist Love
      Reality as Fiction
      Fiction as Reality
      A Postmodern Romantic Condition
      Conclusion

      PART 3. THE BUSINESS OF LOVE
      Chapter 6. Reason within Passion
      Charting the Heart
      Passion within Reason, Reason within Passion
      The Uncertainties of the Heart
      The Science of Love
      Therapeutic Discourse as Reflexive Discourse

      Chapter 7. The Reasons for Passion
      Agapic and Erosic Love
      A Very Reasonable Madness
      Socioeconomic Boundaries
      Moral and Personality Boundaries
      Educational and Cultural Boundaries
      I Talk, Therefore You Love Me
      Love for Free
      Conclusion

      Chapter 8. The Class of Love
      The Elementary Forms of Romance
      Love as Difference
      Love and Symbolic Domination
      Class, Romance, and the Structure of Everyday Life
      Conclusion

      Conclusion: A Happy Ending?
      The Story of Love

      Appendix 1. A Few Words about Methods
      Appendix 2. Questionnaire
      Appendix 3. Images of Romance
      Notes
      References
      Index

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