Description

Book Synopsis
This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.

Table of Contents
THE SERVICE CONSUMER.

Consumers and Services.

Pre-Consumption of Services.

Consuming Services.

Evaluating Services.

THE SERVICE CONSUMER IN CONTEXT.

The Tourism and Travel Consumer.

The Professional Services Consumer.

The Financial Services Consumer.

The Healthcare Consumer.

The Charity Consumer.

CONCLUSION.

Conclusion.

Index.

Consumers and Services

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    A Paperback / softback by Mark Gabbott, Gillian Hogg

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      Publisher: John Wiley & Sons Inc
      Publication Date: 19/05/1998
      ISBN13: 9780471962694, 978-0471962694
      ISBN10: 0471962694
      Also in:
      Hospitality and service industries

      Description

      Book Synopsis
      This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.

      Table of Contents
      THE SERVICE CONSUMER.

      Consumers and Services.

      Pre-Consumption of Services.

      Consuming Services.

      Evaluating Services.

      THE SERVICE CONSUMER IN CONTEXT.

      The Tourism and Travel Consumer.

      The Professional Services Consumer.

      The Financial Services Consumer.

      The Healthcare Consumer.

      The Charity Consumer.

      CONCLUSION.

      Conclusion.

      Index.

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