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by Philip Kotler Short Description:

Entorno, mercados y competidores cambian hoy a velocidades nunca vistas. Las empresas necesitan algo diferente; una respuesta adecuada a los... Read more

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Publisher: ESIC Editorial
Publication Date: 10/1/2013
ISBN13: 9788473569637, 978-8473569637
ISBN10: 8473569636

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