Description

Book Synopsis
Consumer research in food science: history, objectives, ethics, and general principles.- The historical development of food systems and heritage.- Sensory and Multi-sited Ethnographic Methods for Consumer Research.- Consumer research through cookbooks and cooking shows: Linguistics, Cultural Studies, and Media Studies.- The analysis of images in consumer research.- A structural approach to social representations of food and beverages: some methods to scientifically study lay thinking.- Perception and representation: Sorting task and Projective mapping.- Measure of the verbal emotional responses triggered by food products.- Implicit methods of food wanting.- Methods for studying multisensory perception in consumer research.- Doing (consumer) research with children: what's new?.- Creativity.- Qualitative data analysis:  Challenges and opportunities for food researchers.- Consumer research in social media: guidelines an

Consumer Research Methods in Food Science

    Product form

    A Paperback by Carlos Gómez-Corona

    £132.99

    Includes FREE delivery

    RRP £13,999.00 – you save £13,866.01 (99%)

    Order before 4pm today for delivery by Thu 15 Oct 2026.

    1 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Consumer Research Methods in Food Science by Carlos Gómez-Corona

      Book details

      Publisher Humana
      Published 4 August 2023
      ISBN-13 9781071630020
      978-1071630020
      ISBN-10 1071630024
      Also in:
      Technology, Engineering & Agriculture Food and beverage technology

      Description

      Book Synopsis
      Consumer research in food science: history, objectives, ethics, and general principles.- The historical development of food systems and heritage.- Sensory and Multi-sited Ethnographic Methods for Consumer Research.- Consumer research through cookbooks and cooking shows: Linguistics, Cultural Studies, and Media Studies.- The analysis of images in consumer research.- A structural approach to social representations of food and beverages: some methods to scientifically study lay thinking.- Perception and representation: Sorting task and Projective mapping.- Measure of the verbal emotional responses triggered by food products.- Implicit methods of food wanting.- Methods for studying multisensory perception in consumer research.- Doing (consumer) research with children: what's new?.- Creativity.- Qualitative data analysis:  Challenges and opportunities for food researchers.- Consumer research in social media: guidelines an

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account