Description

Book Synopsis
The primary concern of this book is to help guide Masters students seeking insight into consumer behaviour. It is an educational tool devised for those participating in advanced marketing classes that makes use of empathy maps, buyer persona templates, perceptual maps and customer journey modelling. It has no other ambition but to assist in discussions and interactions. It should trigger self-reasoning, fuel decision-making based on rigorously designed thought techniques and encourage postgraduate students to play an active role when preparing for their classes and revising for exams, paving the path for them to become highly qualified marketers.

Consumer Behaviour and Neuromarketing

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    Order before 4pm tomorrow for delivery by Mon 22 Jun 2026.

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      Publisher: Servicio de Publicaciones y Difusión Científica de la Universidad de la ULPGC
      Publication Date: //
      ISBN13: 9788490424872, 978-8490424872
      ISBN10: 849042487X

      Description

      Book Synopsis
      The primary concern of this book is to help guide Masters students seeking insight into consumer behaviour. It is an educational tool devised for those participating in advanced marketing classes that makes use of empathy maps, buyer persona templates, perceptual maps and customer journey modelling. It has no other ambition but to assist in discussions and interactions. It should trigger self-reasoning, fuel decision-making based on rigorously designed thought techniques and encourage postgraduate students to play an active role when preparing for their classes and revising for exams, paving the path for them to become highly qualified marketers.

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