Description

Book Synopsis

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.

Consumer Behaviour

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    A Hardback by Zubin Sethna

    £125.10

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    RRP £139.00 – you save £13.90 (10%)

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      Book details

      Publisher Sage Publications
      Imprint SAGE Publications Ltd
      Published 4 December 2019
      ISBN-13 9781526450005
      978-1526450005
      ISBN-10 1526450003
      Also in:
      Sales and marketing

      Description

      Book Synopsis

      A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.

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