Description

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.

Consumer Behaviour

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£139.00

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Hardback by Zubin Sethna

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A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer... Read more

    Publisher: SAGE Publications Ltd
    Publication Date: 04/12/2019
    ISBN13: 9781526450005, 978-1526450005
    ISBN10: 1526450003

    Non Fiction , Business, Finance & Law

    Description

    A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.

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