Description

Book Synopsis

1. Introduction.- 2. Framing the scope of the research. Definitions and boundaries of the sharing economy.- 3. To share or not to share? Approaching the sharing economy.- 4. Happily ever after' The post-purchase behaviour of sharing economy consumers.

Consumer Behavior in the Sharing Economy

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    Order before 4pm tomorrow for delivery by Thu 18 Jun 2026.

    A Hardback by Cecilia Grieco

    15 in stock


      View other formats and editions of Consumer Behavior in the Sharing Economy by Cecilia Grieco

      Publisher: Springer
      Publication Date: 30/11/2024
      ISBN13: 9783031762789, 978-3031762789
      ISBN10:
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      Sales and marketing

      Description

      Book Synopsis

      1. Introduction.- 2. Framing the scope of the research. Definitions and boundaries of the sharing economy.- 3. To share or not to share? Approaching the sharing economy.- 4. Happily ever after' The post-purchase behaviour of sharing economy consumers.

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