Description
Book SynopsisThis book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time.
--National Society of Fund Raising Executives Journal on the 1st edition
Conducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include:
* A dramatically expanded resource section that includes samples of a strategic plan,
Table of ContentsPLANNING AND IMPLEMENTING YOUR CAPITAL CAMPAIGN. Preparing for the Campaign.
The Key Components of a Capital Campaign.
Preparing for a Campaign: Three Essential Steps and an Important Check.
Implementing the Campaign.
Defining Roles of Leaders and Volunteers in the Campaign.
Recruiting, Educating, and Motivating Volunteers.
Building and Stating the Case for the Campaign.
Constructing and Using the Major Gifts Chart.
Establishing the Campaign Structure and Solicitation Process.
Identifying, Researching, and Rating Campaign Donors.
Cultivating and Soliciting Major Gift Prospects.
Building Lasting Relationships and Developing Leadership Gifts.
Managing Campaign Logistics and Day-to-Day Operations.
Technology in Fundraising.
Creating Successful Publications, Promotions, and Public Relations.
Moving Forward.
Concluding the Campaign and Building the Momentum.
TrAnds Affecting the Future of Fundraising and Capital Campaigns.
THE CAPITAL CAMPAIGN RESOURCE GUIDE.
Resources for Preparing the Campaign.
Appendix A. Sample Strategic Plan.
Appendix B. Sample Strategic Plan Progress Report.
Appendix C. Sample Market Surveys Resources for Implementing the Campaign.
Appendix D. Sample Volunteer Kit.
Appendix E. Sample Case Statements.
Appendix F. Sample Case Statements with Companion Pieces.
Appendix G. Sample Program Brochure.
Appendix H. Sample Campaign Plan.
Appendix I. Sample Monthly Financial Report.
Appendix J. Sample Public Announcement Event Invitation and Program.
Appendix K. Sample Pledge Forms.
Appendix L. Sample Communications Materials Checklist.
Appendix M. Sample Newsletters.
Appendix N. Sample Letterhead and Envelope.
Appendix O. Resources for Moving Forward Sample Final Report.
Appendix P. Sample Post-Campaign Assessment.
