Description

Bringing together over 50 years of annual fund experience, masterfundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A.Lindauer to bring you a complete guide to planning and managing themost fundamental fundraising strategy: the annual giving program.Conducting a Successful Annual Giving Program, the thirdvolume in the groundbreaking Dove on Fundraising Series,features a wealth of illustrative samples of fundraising tools,many of which have never before been offered in book form.Throughout the book, the authors address the key components of anannual giving program--including telemarketing, direct mail,special events, personal solicitation and matching gifts--andreveal how to integrate each component of the annual giving programinto a coherent, fluid fundraising plan.

View an example of a teaching tool available in this title: CourseSyllabus.

Conducting a Successful Annual Giving Program

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Paperback / softback by Kent E. Dove , Jeffrey A. Lindauer

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Bringing together over 50 years of annual fund experience, masterfundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey... Read more

    Publisher: John Wiley & Sons Inc
    Publication Date: 13/07/2001
    ISBN13: 9780787956493, 978-0787956493
    ISBN10: 078795649X

    Number of Pages: 512

    Non Fiction , Business, Finance & Law

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    Description

    Bringing together over 50 years of annual fund experience, masterfundraiser Kent E. Dove has joined Carolyn P. Madvig and Jeffrey A.Lindauer to bring you a complete guide to planning and managing themost fundamental fundraising strategy: the annual giving program.Conducting a Successful Annual Giving Program, the thirdvolume in the groundbreaking Dove on Fundraising Series,features a wealth of illustrative samples of fundraising tools,many of which have never before been offered in book form.Throughout the book, the authors address the key components of anannual giving program--including telemarketing, direct mail,special events, personal solicitation and matching gifts--andreveal how to integrate each component of the annual giving programinto a coherent, fluid fundraising plan.

    View an example of a teaching tool available in this title: CourseSyllabus.

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