Description
Book SynopsisA breakthrough approach to strategic management is presented in this book. Traditionally, strategic management texts have offered a largely conceptual presentation of the subject followed by a separate and dominant section containing many different types of case studies. This book breaks from that by having fewer case studies but they are attached to the chapters in which relevant material is presented. This reinforces the subject for student and manager alike. Additionally, important concepts from the academic treatment of strategic management and the practice of it in organizations are integrated by using findings and drawing implications from the leading strategic management journals and the writings from top business publications. Consequently, all readers will become familiar with the practical tools of strategy management, how to use these tools and solve real world strategy issues. This book also sorts through the myriad of strategy research and theory to highlight the intellectual pillars which support the subject.
Trade ReviewThe author, a strategic manager and business professor, explains aspects of strategic management. He discusses the importance of strategy; key functions of strategic management; people, mission, vision, and planning in strategic management; internal and external analysis; generic strategies and strategy dynamics; the strategic planning process and tools; competitive analysis; innovation, diffusion, disruption, and entrepreneurship; ethics and strategy; acquisitions, joint ventures, partnerships, and alliances; going international; the role of people and power; and performance. Cases are incorporated throughout. -- Annotation ©2017 Ringgold Inc. * (protoview.com) *
Table of Contents1. The Importance of Strategy 2. Key Functions of Strategic Management 3. People, Mission, Vision and Planning in Strategic Management 4. Internal and External Analysis 5. Generic Strategies and Strategy Dynamics 6. Strategic Planning Process and Tools 7. Competitive Analysis 8. Innovation, Diffusion, Disruption and Entrepreneurship 9. Ethics and Strategy 10. Acquisitions, Joint Ventures, Partnerships, Alliances 11. International 12. The People, Power and Strategy 13. Performance
